Reportedly, Kanye West’s net worth stands at $1.5 billion, though some speculate it could be even higher. His annual income reaches $220 million solely from the Yeezy shoe brand, in addition to his immense success as a musician. Despite having access to a plethora of luxury vehicles, Kanye recently caused a stir by driving a yellow Isuzu Vehicross, valued at an average market price of just $13,000.
Photographs emerged showing Kanye alongside Bianca Censori, 27, at the Lobster restaurant in Santa Monica. Notably, the distinguished figure seated in the Isuzu SUV’s passenger seat is none other than acclaimed artist James Turrell.
But why choose such an unconventional SUV? Kanye West’s choice indicates his refined automotive taste, as the Isuzu Vehicross holds a special place among niche car enthusiasts. Originating from Japan, this 4×4 vehicle boasts distinctive styling that appeals to collectors worldwide.
The allure of the Vehicross lies in its eccentricity and allure. While it may lack the sheer power of a Lamborghini Urus, Kanye’s modest SUV possesses rarity. Only 5,958 units were produced between 1997 and 2001, with approximately 4,000 sold in the United States.
Released in the American market during the 1999, 2000, and 2001 model years, the Vehicross exclusively featured a 3.5-liter V6 engine paired with a 4-speed automatic transmission. Although it delivers a modest 215 horsepower, a fraction of what a Lamborghini SUV offers, it stands out in a sea of commonplace luxury vehicles seen prowling the streets of Beverly Hills.
The price of Kanye West’s Isuzu Vehicross
Many automotive enthusiasts covet the Vehicross (officially stylized as VehiCROSS), yet it remains surprisingly undervalued. Kanye West’s ownership of this two-decade-old Japanese SUV could potentially elevate its market price. Back in 2001, acquiring a Vehicross fresh off the lot would have set you back approximately $30,000.
Fast forward to 2023, and the average valuation of an Isuzu Vehicross stands at $12,840. In the past year, only six units have changed hands in America, with most transactions occurring on platforms like Cars & Bids. Doug DeMuro, the brains behind this popular auction site, recently lauded the Vehicross as one of the easiest ways to make a statement at “cars & coffee” gatherings without breaking the bank.
DeMuro contends that owning an Isuzu signals a more intriguing personality compared to those merely splurging on pricey collectibles like the iconic Ferrari F40.
Originally tailored for the Japanese market, the Vehicross was based on the pragmatic, unassuming Isuzu Trooper. However, its design exuded a distinctiveness characterized by black body cladding secured with rivets enveloping its sporty 3-door frame. Kanye’s Isuzu sports aftermarket wheels featuring a beadlock design and wider tires for added flair.
Beyond its “anti-chip polypropylene body protection,” notable features encompass an integrated rear roof spoiler, power windows and locks, Recaro heated front sport seats, automatic climate control, and the eye-catching Proton Yellow exterior finish.